MERCA AMAZ INC, S.A. DE C.V., also known as Merama, (the “Responsible Party“), with address at Montes Urales #424, Floor 1, Suite/Office 01B-145, Colonia Lomas de Chapultepec Section V, Zip code 11000, Mexico City (the “Address“), makes available this privacy notice (the “Privacy Notice“) which contains the policy under which the personal data (“Personal Data“) of the individuals (the “Data Subjects“) mentioned in section III of this Privacy Notice will be collected and processed.
I. Regulatory Framework
The Responsible Party issues this Privacy Notice in compliance with the provisions of: (i) the Federal Law for the Protection of Personal Data Held by Private Parties (“Law“); (ii) the Regulations of the Federal Law for the Protection of Personal Data Held by Private Parties (“Regulations“), and (iii) the Privacy Notice Guidelines published in the Federation Official Gazette on January 17, 2013 (“Guidelines” and, together with the Law and the Regulations, the “Ordinances“).
II. Personal Data Collected
In order to comply with this section, based on article twenty-two of the Guidelines, the Responsible Party may request and store your Personal Data for compliance with the purposes described in section V of this Privacy Notice directly when the Data Subject provides it through access to this Web Page.
The Personal Data that will be processed, according to the different categories thereof, are those indicated below:
- Identification: all those that allow the identification of the Data Subject.
- Contact: All information that allows maintaining or contacting the Data Subject.
- Preferences: those browsing patterns on the Web Page used to analyze and, where appropriate, offer new products and services, as well as reviews of the products shared.
- Profile: annual sales value.
- To analyze the browsing patterns and habits within the Web Page.
- To maintain the necessary communication with the Data Subject, to answer their queries, and to offer the details of the products and/or services that the Responsible Party offers to the public, with attention to the profile that the potential client may have.
- Analyze and improve the Responsible Party’s digital marketing strategies.
- To comply with the applicable regulations or requirements of the competent governmental authority.
- Publication of reviews to evaluate the products offered through our Web Site or other sales channels.
- Receive potential business offers or commercial partnerships, and therefore the information received by that means will be analyzed by the Data Subject and its legal and financial advisors, internal or external for the feasibility of such proposal.
- Receive job offers, in the event that the Data Subject has provided information or requested information for positions held by the Responsible Party.
- To elaborate surveys, studies, statistics, and reports.
- To notify and offer promotions, discounts and advertising campaigns for products or services.